It Goes By Fast

When I presented this concept to Lifeway Kids to promote their new ETCH Conference, I said, “This says everything about your conference while saying nothing about it.” Yesterday I received an email that said during a showing to a large crowd…

“We had a emotional response to the ETCH video. Very positive response, but people had tears. Isaac had to pause after the video, before talking as people gathered their composure… He chimed in with ‘pass the tissues’ and ‘free hugs after the session for those who need them.’ Great Job!”

Exactly what we hoped. Videos that leave a mark are more effective than those that distribute information.