Discipleship, Family and Community are the pillars of Bible Study for Life. We were asked to come up with a way to depict this including multiple demographics and age groups. I had written an entirely different copy for this commercial, but I was never happy with it. I tried different combinations and then the day before our client review, I realized exactly what it should say and how we should say it. I grabbed the nearest kid and had him record our temp tracks, but it was so perfect I never changed it.