Dec
09 I Matter
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http://www.vimeo.com/7441655
http://www.vimeo.com/7441185
http://www.vimeo.com/7441185
These are two out of several videos in the “I Matter” marketing campaign to demonstrate the importance of minority women. They’re essentially “talking heads” pieces but to make a warmer impact, we filmed additional footage looking for shots that would echo their sentiments and tell a story. This set was chosen for it’s warm tones and cool wood panels in which used both elegant leather chairs and old school wooden seats.
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